01 / The brief
Make enterprise technology readable.
The advertising work needed to communicate Salesforce’s Net Zero Cloud offering within an established enterprise brand. The message had to carry through outdoor, transit, and digital formats.
02 / The design decisions
Adapt the brand to the placement.
I developed advertising executions that pair a clear hierarchy with Salesforce’s recognizable visual language. Across the placements, the layout and scale adapt to the viewing context while preserving the relationship between the product message and the brand.
03 / What was delivered
Connected advertising across formats.
The portfolio shows the resulting outdoor and digital executions: a consistent set of materials that makes a complex sustainability offering easier to communicate visually.
- Outdoor advertising executions
- Transit advertising
- Digital advertising
