01 / The brief
Bring consistency to a changing brand.
When I joined In-Situ, the company was going through a brand transformation. Its visual touchpoints needed more structure and a consistent direction that reflected the company’s technology focus.
02 / The design decisions
Build the system, then apply it.
I refined the color palette and developed visual identity guidelines to give the brand a clear foundation. The work extended into trade show environments and social materials, making the system useful across different scales and formats.
03 / What was delivered
An approved foundation for the brand.
The updated identity received approval from the VP of Marketing and Marketing Director. The resulting guidelines and applications gave the company a consistent visual reference for customer-facing materials.
- Visual identity guidelines
- Trade show design applications
- Social design
