A small launch.
A complete visual system.

01 / The brief

Make an accessory update easy to understand.

The launch introduced a new stainless steel guard option for the RDO Trio. The communications needed to make the change immediately clear while keeping it connected to the existing product and the Ott / In-Situ brand.

02 / The design decisions

One message, adapted to each format.

The announcement pairs a direct headline with a side-by-side view of the guard options. Across the assets, consistent product imagery, logos, teal and yellow accents keep the family recognizable. The email headers and social graphics use both an announcement-led message and a broader “Dissolved Oxygen Simplified” message.

03 / What was delivered

A coordinated launch kit.

The final set includes two email headers, two social graphics, two web banners, and a product flyer. The flyer gives the broader product context; the digital assets bring attention to the new guard option. Together, they show how a focused product update can hold together across several channels.

• Two email header designs
• Two social campaign graphics
• Two website banners
• Product flyer