01 / The brief
Reflect the heart of the organization.
Working with Luke Worden and 5-2 Ministries, the goal was to create an identity connected to the organization’s mission of faith, hope, and transformation.
02 / The design decisions
Give visual choices a purpose.
Gold connects to the royalty of Christ, while navy blue represents devotion and depth of faith. A versatile typeface helps unify the identity across its applications and merchandise.
03 / What was delivered
A cohesive identity with a personal connection.
The final identity brings those choices together into a recognizable brand. Luke and the ministry team responded positively to the outcome, with a visual system they could carry into their communications.
- Visual identity
- Color and typography direction
- Brand applications
